One of the most popular questions readers ask is how to price their restaurant menu. At first glance, writing a restaurnt menu seems easy - but as you start trying to figure out prices, it can be hard to know what to charge in order to make a profit. Food cost and portion control are two ways to help price your menu correctly. Another way to ensure a profit is to create a balance of expensive and inexpensive items. Read on for more about how to price your restaurant menu.
One of the biggest trends right now for restaurants are local foods - everything from fruits and vegetables to beer, wine and spirits. There are many local food terms bantered about, including farm-to-table, hyper-local, and ranch-to-table. The local food movement offers restaurants many opportunities to incorporate fresh foods, help local farms, and keep money in the local economy. Local foods make menus healthier, which is another hot restaurant trend.
June is a hodgepodge of national food days, from donuts to cognac to National Lobster Day. Summer vacation starts and farmers markets are in full swing. June offers restaurants plenty of opportunities to spruce up their menu and plan some fun promotions for all those vacationing families. Read on for Marketing Ideas for June.
More and more people are opting to eat out than cook at home on traditional holidays like Easter or Thanksgiving. Other holidays like Valentine's Day and Mother's Day continue to be big for restaurants. Catering services are another way to capitalize on the holidays, by offering precooked meals or off site catering services. Read on for a 12 months worth of holiday promotions to try at your restaurant.
Looking for some spring time menu inspiration? National food months and days offer fun and quirky food holidays in May, including National Asparagus Month and Chocolate Custard Day. Along with all the national food holidays, there are the standard holidays for May as well: Cinco de Mayo, Mother's Day and Memorial Day. If you offer catering services at your restaurant, May is primetime for bridal showers, weddings and graduation parties. Read on for more marketing ideas in May.
It is estimated that consumers spend roughly 16 billion dollars on Mom by her loved ones and nothing says "I love you Mom," like a Sunday brunch, lunch or dinner. No matter what meal, Mother's Day is one of the biggest restaurant holidays. Like any major holiday, carefully planning your menu and promoting special ahead of time will help the day go smoothly and ensure your guests make your restaurant an annual family tradition. Read on for the complete guide to Mother's Day.
Looking for springtime menu inspiration? April offers more than just Easter - there are all sorts of national food days in April. Upcoming food day celebrations include:
• April 17 - Healthy Kids Day - Check out this article all about .
• April 18 - National Animal Crackers Day - Offer free boxes of animal crackers to all of your loyal kid customers.
• April 19 -Garlic Day - this could surpass Thanksgiving as my favorite holiday.
• April 20 - National Pineapple Upside-down Cake Day - check out this recipe for a new dessert.
• April 21 - National Jelly Bean Day - just in time for Easter.
• April 22 - National Picnic Day - does your restaurant have outside dining?
• April 23 - Pigs in a Blanket Day - always a popular breakfast menu item.
Spring has finally arrived to the wilds of Northern New England, where I hang my hat. With the warmer weather, it's time to start thinking about garden fresh produce. Nothing beats the flavor or food freshly harvested. Does your restaurant buy local? If not, here are ten reasons why it should.
One of the most important elements of opening a new restaurant is choosing the right location. Is there enough parking? Is the space big enough to accommodate a dining room and kitchen? Is the area good for a restaurant? Does it have high visibility? These are all things that should be considered first, before signing a lease. Read on for more about finding the perfect restaurant location.
Writing a menu might seem pretty strait forward at first, but once you start trying to figure out the correct food cost for items and deciding how large or small to make your menu, it can get confusing. To help clear up the confusion, check out one of my most popular articles, Tips for Writing a Restaurant Menu.
Photo Credit: Windsor