Olive Garden announced a renaissance of it's brand, this week. The new logo has been the the topic of many blogs and articles, including this one - and people aren't loving the new look. Along with new signage, Olive Garden is planning a remodel of 75 restaurants in 2014 and has revamped it's menu. Read more about Olive Garden's game plan for the coming year.
Whether you like Olive Garden or not, as a restaurant owner or manager you can learn something from this very successful chain. In response to slumping sales, management developed a clear and concise marketing plan for reenergizing their brand. Is your restaurant suffering from low sales? There are many things independent restaurants can do to increase sales and save money. Check out these 10 things you can do to bring in more business.
Photo Credit: Olive Garden
Fast Casual is one of the strongest segments in the restaurant industry, actually growing during the recession. So what exactly makes a restaurant fast casual? Menu? Prices? Location? Find out here.
Photo Credit: Seattle Municiple Archives
Awesome: Adjective Extremely impressive or daunting; inspiring great admiration, apprehension, or fear; or Extremely good; excellent.
Do you know the correct food cost for your menu items? Do you which type of font to use on a printed menu? Whether you are opening a new restaurant and need to create a menu from scratch, or revamping an exisiting one, 10 Things to Know About Restaurant Menus has tips for all parts of menu planning.
I receive a lot of questions about opening and running restaurants. People ask about menu prices, locations, social media, business plans. Do you have a restaurant question? Drop me an email or ask in a comment below!
Check out these commonly asked restaurant questions for more information, as well.
One of the top alcohol trends for 2014 is Moonshine, according to the National Restaurant Association's What's Hot Culinary Forecast for 2014. If Moonshine is illegally produced liquor, how can restaurants and retailers sell it to the public? Find out the answer here.
Photo Credit: CJ Sorg
The Salt recently reported about a restaurant in Los Angelos has developed a tobacco infused sugar syrup to add to mixed drinks. Owner of father's Office, in LA, Sang yoon, uses pipe tobacco steeped in sugar syrup for a peppery taste to mixed drinks, as well as a nicotine buzz. Not surprisingly, the restaurant has come under critisicm for the addition a known pesticide to beverages. Health advocates point out the many side effects of nicotine, including raised blood pressure, trmors and the risk of a toxic overdose.
While I doubt this beverage trend will make it to next year's What's Hot Survey, I wonder if it will catch on at other restaurants? What do you think, is tobacco-infused alcohol a savvy marketing tool or just irresponsible to public health?
Read on for the top Alcoholic Beverage Trends for 2014.
Photo Credit: AJ Photographic Art
Happy Valentine's Day - a holiday that people seem to love, or seem to love to hate. Many restaurants are capitalizing on the Anti-Valentine's Day trend with drink specials like Bitter Lemonade and Passion Punch in the Face. For those who still prefer a traditional Valentine's Date Night Out - check out this article all about Restaurants and Valentine's.
Photo Credit: MConnors
To help familiarize yourself with the language and vernacular of the restaurant world, I suggest you take a gander at the Restaurant Glossary, which lists every term I could think of relating to working in a restaurant from Baine Marie to Up Selling. Some terms you may be familiar with, such as Bartending, while others will be foreign, like Expediter or POS System .
Photo Credit: Universal Pops
Insurance isn't one of the sexiest topics to think about when opening a new restaurant, but it is defintely one of the most important. Insurance can protect you and your business for a myriad of problems, from broken equipment to liability lawsuits. Depending on where you live, you will need certain types of insurance for your restaurant. You will also need to carry certain types of insurance to satisfy your bank loans and mortgage. Read on for more Restaurant Insurance Basics.