One of the biggest word-of-mouth advertisements is catering. Events like weddings, holiday parties and business luncheons offer you an opportunity to expose your food and service to a wide audience. Catering my first big wedding reception was a major learning experience. There were so many aspects of catering that I hadn’t given much thought to, including how long the reception should last (it went on for nearly eight hours). However, at the end of the night, the bride and groom were happy, as were their parents. Nearly every wedding I catered afterwards was thanks to word-of-mouth from previous brides, bridesmaids or wedding guests.
Catering can be as simple as lunch deliveries or as complex as a 200 hundred person sit-down wedding dinner. Catering large parties requires a lot of organization and communication between the kitchen and the front of the house. Check out this week’s article, which focuses on the Four Rules of Catering that every restaurant owner should know.