Advertising is a double edge sword for many restaurants. It is necessary, but can quickly grow expensive. And how do you know it will work? Before you start paying for radio spots, newspaper ads or TV commercials, think about who your target audience is and what will appeal to them. Are you catering to families with small children? The singles crowd with money to burn? Both? This week’s article focuses specifically on how to advertise for a new restaurant. However, these tips can be applied to any existing restaurant as well.
Photo Credit: Kevin Rosseel