Reader Asks: Should My Restaurant Participate in Restaurant Week?

Reader Sandy S. writes in asks about the popular promotion of Restaurant Week:

My local chamber of commerce is organizing a restaurant week and invited my restaurant to participate in it. What is restaurant week, exactly? Should my restaurant take part in it? If all the restaurants in my area are offering specials at the same price at the same time, how is that good for my business?

Great questions Sandy! Read on for my answer.

Photo Credit: Kariatrix