Photos of Your Restaurant Menu
Food is huge on Pinterest. Snap some good quality photos of all your menu items and post them on boards designated by area, such as an appetizers board, soup and salad board, or entrees and dessert boards. Link the photos back to your restaurant website, where customers can peruse your entire menu.
Does your restaurant serve a signature house cocktail? Post pictures of pretty drinks and link back to the recipe on your website or how-to videos of your bartender on your Youtube channel. Do you have nightly drink specials? Build board around happy hour or ladies night.
Tour of Your Restaurant
Show off your restaurant through photographs. Along with views of your restaurant’s dining room, bar and entrance, post a snapshot of your most requested table, with a link to your reservations page. Other ideas include behind the scenes photos of your kitchen, fun pictures of your staff and customers, and promotional events.
Brand Your Restaurant
Think outside the box (or board, in this case). What are some things that represent your restaurant? Kate Spade makes handbags, but her Pinterest page includes many photos of other things. But they all have a common theme – city, urban, bold colors – which is a pretty good representation of the Kate Spade brand. What would represent your restaurant? Do you offer Italian cuisine? Perhaps pins of Italy, Tuscany, olive groves would represent your restaurant concept. Country Cousin Restaurant in Washington has pins of roosters, country quotes and other rustic, country themed images.
Dedicate one board on Pinterest to your local area. Pin pictures of local geography, like mountains, rivers, beaches, etc… Also include cultural attractions, like museums, galleries, zoos, theater. Show off all the things you can do in your area, along with eating at your restaurant.
Weddings and other party ideas are among the top categories on Pinterest. Brides (well, women in general) plan their whole weddings on Pinterest. If you restaurant offers catering services, build boards that showcase different types of events. Along with buffet tables and place settings, include shots of the whole dining room, any special services like a champagne toasts, chocolate fountains or food stations. Include as a wide a variety of functions as possible, from formal to casual. Also consider wedding idea boards, such as ideas for decorating, table settings or invitations. Give brides a reason to follow your wedding boards. Read more about restaurant wedding trends.
Follow Other Local Boards
Just like friending people/organizations on Facebook and re-tweeting on Twitter, Pinterest is all about reciprocity. Follow boards of your fellow businesses, employees, and local organizations.
Recipes You’d Like To Try
Food and drink is a huge category on Pinterest. Pin recipes you would like to try at your restaurant and open the board up for customers to pin recipes they would like see at your restaurant.
Starbucks has Pinterest boards for each season and holiday. Along with their seasonal coffee drinks and pastries, they include holiday crafts and recipes.